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Paris Style, Madison downtown
East Main Street in Madison sported many wonderful clothing shops, including Paris Style and other women’s fashion stores.

Celebrate Paris Style in August!

Opened at 129 East Main Street, Madison, in 1949, the Paris Style shop was one of the top women’s clothing stores in the area, along with BettypBrenda Shop, the Myrtle Mae Shoppe, and Bula’s. It was the seventh women’s clothing shop owned and operated by Abe and Sylvia Osipe, a sister to Osipe’s first store in Seymour, opened in 1934, as well as five others in Indiana, including Columbus, Crothersville, Salem, Scottsburg, and Washington. 

Paris Style became an official store of Seventeen magazine in the 1940s and retained that status through the 1970s. Madison’s Seventeen Fashion Board hosted popular shows that drew large crowds to venues including the Elks’ Lodge downtown and the Moose Lodge on Michigan Road at the top of the hill.

Today, 129 East Main is home to the Betty Jeffries shop, owned and operated by Ralph London, who named the store for his late mother. London and collectors of Paris Style fashions are sponsoring the show, which opens in August.

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